Most party rental sites are photo galleries with "request a quote" forms. They don't book.
1. Hero photo of a real event you delivered
Stock images = trust killer. Real events your inventory was at = trust builder.
2. Visible package pricing or starting-at ranges
"Tents starting at $1,200." "Photo booth packages $400-$1,000." Removes friction. Hidden pricing = bounce.
3. Booking page with calendar + deposit collection
Phone tag is slowest path. SoYummy includes booking + deposit.
4. Real event portfolio (20+ photos)
Different event types (weddings, corporate, birthday). Real venues, real clients (with permission).
5. Reviews on the homepage
5-7 best Google + WeddingWire reviews on the page.
6. Service area + delivery radius visible
"We service [region] within 50 miles. Outside zone +$1.50/mile."
7. Add-on packages clearly listed
Lighting, dance floor, chiavari upgrade, white-glove staff. Customers convert better when they can see "more is available."